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Digital Marketing Manager

Location: MI

Job Type: Perm

Our client, a rapidly growing and entrepreneurial business with consumers such as Amazon and other online marketplaces, is looking for a Digital Marketing Manager to drive overall media strategy and execution for our clients. The Digital Marketing Manager will be a marketing leader who has a track record of achieving (and measuring) great results, as well as managing a multi-million-dollar budget and working with various stakeholders to drive business outcomes including new customer acquisition, awareness, product adoption and sales.

Requirements:
  • 3-5 years of experience with Amazon Seller Central and/or Amazon Vendor Central  
  • 5-7 years of relevant work experience in digital marketing specifically SEM, SEO, paid social and Amazon 
  • 3-5 years managing a digital marketing team 
  • Experience at a media agency managing global clients Bachelor's degree is required.
  • Marketing degree preferred
Key Responsibilities:
  • Manage advertising budgets across all channels including Amazon, SEM, SEO and social platforms for all campaigns 
  • Work closely with VP of Business Development to penetrate the digital agency market and espouse the benefits of services 
  • Select and manage content partner to power ongoing authoritative SEO content creation
  • Oversee ongoing Amazon SEO A/B testing plan execution to drive organic ranking improvements for our clients 
  • Manage SEM team responsible for optimizing client spend across all Amazon paid search platforms 
  • Oversee team responsible for Amazon promotion execution 
  • Oversee and direct SEM budget spend strategy Set up testing plans (copy, ads, landing pages) for continuous performance improvement 
  • Synthesize data, analyze results, identify trends, report and execute on key findings to achieve paid search objectives 
  • Work closely with Marketing team to ensure paid efforts are aligned with monthly spend, revenue and ROI goals 
  • Work closely with the Analytics and Finance team to measure and report results to leadership Utilize various reporting interfaces and campaign management software as applicable (Tableau, Google Analytics, Amazon Seller Central, Amazon Media Services, etc.

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