PPC Specialist

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Location:
Schaumburg, IL
Job Type:
Perm

Our client is seeking a PPC Specialist for their Schaumburg office. A successful content specialist requires excellent communication and analytics skills, marketing savvy, and the ability to enjoy working in a fast-paced environment.

Responsibilities:

·         Execute SEM strategies from conception to execution through completion.

·         Identify areas of opportunity and inefficiency that can lead to a greater increase in KPIs (Key Performance Indicators) while maintaining budget efficiencies.

·         Perform daily operations of accounts and campaigns including but not limited to:

o    Keyword optimizations and refinement

o    Writing ad copy and keeping up with demand of client needs based off promotions and incentives.

o    Familiar with creating and executing bid strategies to achieve highest ROI.

o    Creating and adjusting ad extensions

·         Conduct analysis to measure performance and drive strategy and discussion.

·         Stay up-to-date on changes to the Paid Search space.

·         Work with team to execute ad hoc requests as needed.

Qualifications:

·         Experience with Google Adwords.

·         Understanding of paid search.    

·         Search, Display & Remarketing experience.

·         Understands what 'quality score' is & how it affects a campaign.

·         Understands logic behind reducing bounce rates & increasing engagement.

·         Understanding of KPIs.

·         Knowledge of keyword research and tools.

·         Knowledge & benefit of using ad extensions, day parting schedules & bid modifiers.

·         Proficiency with Microsoft Excel, PowerPoint & Word.

·         Quality writing and verbal communication skills are a necessity.

·         Bachelor’s degree required.

·         Ability to adapt in a fast paced environment.

·         Passionate about SEM and the digital space.

Nice to Haves:

·         Google Adwords certified

·         Google Analytics certified

·         Knowledge of SEO

·         Automotive experience

·         Knows dynamic PPC

 

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