SEO Analyst

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Location:
Schaumburg, IL
Job Type:
Perm

Desired Skills & Experience:

A successful content specialist requires excellent communication and analytics skills, marketing savvy and the ability to enjoy working in a fast-paced environment.
 

Responsibilities:

  • Audit existing content and identify areas of opportunity for improvement for SEO.
  • Write SEO optimized copy that will help drive traffic and increase user engagement.
  • Perform SEO best practices including keyword research and on-page content optimizations to drive user engagement.
  • Continuously monitor Google Analytics & Webmaster Tools and be able to interpret data.
  • Present findings and recommendations to team in-order to help maximize campaign performance.
  • Work with team members to implement monthly client incentives and initiatives.
  • Stay up-to-date on SEO practices and algorithm updates.
  • Work with team to execute ad hoc SEO requests as needed. 

Qualifications:

  • 3-5 years’ experience in SEO – content related especially.
  • Experience working with Google, Bing & Yahoo.
  • Experience and comfortable navigating Google Analytics & Webmaster Tools.
  • Clear understanding of SEO best practices and search algorithms.
  • Understanding how to write for SEO and verbal communication skills are a necessity.
  • Well organized with the ability to adapt on the fly.
  • Proficiency with Microsoft Excel, PowerPoint & Word.
  • Understands key on-page SEO elements - titles, descriptions, headers, images, the content itself
  • Know what an XML sitemap is
  • Basic HTML understanding
  • Team player who is willing to take challenge head on
  • Bachelor’s degree required.
  • Team orientated and able to adapt in a fast paced environment.

Nice to haves:

  • Google Analytics certified
  • Automotive experience
  • Site migration experience
  • E-commerce experience
  • Technical SEO knowledge of the issue & solutions for:
    • Pagination
    • Page size handling
    • Parameter handling
    • Faceted navigations
    • Duplicate content issues
  • Used screaming frog, MOZ
  • Knows HTML, CSS & JavaScript 

 

 

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